Cookie Policy
EURO Polis (EU / Latvia)
1. What are cookies and why they are used
Cookies are small text files stored on a user’s device when visiting a website. They allow us to:
- ensure the proper functioning of the website,
- remember user preferences (e.g., language),
- analyze website usage,
- with consent — display relevant advertising.
The use of cookies is regulated by the GDPR and the ePrivacy Directive.
When visiting the website for the first time, the user is presented with a banner and can:
- accept all cookies,
- reject non-essential cookies,
- configure categories.
Consent can be withdrawn at any time via “Cookie settings”.
2. Cookie categories
2.1 Strictly necessary (Essential)
These cookies do not require consent as they are necessary for the website to function.
Examples:
| Name | Retention period | Purpose |
|---|---|---|
| cookie_consent | up to 12 months | Stores user preferences |
| NEXT_LOCALE / lang | up to 12 months | Stores language settings |
| session / security | session / up to 12 months | Security and form functionality |
Disabling these cookies may impair the functionality of the website.
2.2 Analytics (Statistics) — consent required
Used to analyze user behavior and improve the website.
Google Analytics 4
Google Analytics
Cookies used:
- _ga — user identifier (up to 2 years)
- _ga_* — session state
Key features:
- IP anonymization is enabled
- data is not used for direct identification
- data may be transferred outside the EU (based on Standard Contractual Clauses, SCC)
Important: Google Analytics is not loaded without user consent.
2.3 Marketing — consent required
Used for personalized advertising and measuring campaign effectiveness.
Common tools in the EU:
- Google Ads
- Meta Pixel
Purpose:
- tracking traffic sources
- retargeting
- conversion measurement
Retention periods are defined by providers (typically up to 13–24 months).
2.4 Functional
Enhance user experience:
- saving preferences,
- A/B testing,
- interface localization.
3. Managing cookies
Users can:
- change settings via “Cookie settings”,
- delete cookies through browser settings,
- restrict data processing.
Advertising settings:
Disabling cookies may limit website functionality.
4. Legal basis for processing
Consent is:
- freely given,
- specific,
- informed,
- revocable at any time.
| Category | Legal basis |
|---|---|
| Necessary | Legitimate interest (website operation) |
| Analytics | User consent |
| Marketing | User consent |
5. Data sharing with third parties
Data may be shared with:
- analytics providers (Google),
- advertising platforms (Meta, Google),
- IT service providers.
Transfers outside the EU are carried out in compliance with GDPR (SCC).
6. Retention period
Cookies are stored:
- session cookies — until the browser is closed,
- persistent cookies — up to 24 months (or until deleted by the user).
7. User rights
Under GDPR, users have the right to:
- access their data,
- rectification,
- erasure,
- restriction of processing,
- data portability,
- withdraw consent.
Complaints can be submitted to the
Latvian Data State Inspectorate.
8. Changes to this policy
This policy may be updated. The current version is published on the website.